Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Their Web site () has some simple tests that will help you determine whether you are a left brainer or a right brainer.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.
Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands.
Biografía del autor Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web.
Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. This book's worth buying.' -Atlanta Business Chronicle 'If you want to.lasso consumers and burn brand identity into their minds, read this book.' -Advertising Annual 1999 Reseña del editor This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Sullivan, CEO, SalesLogix 'Provides a worthwhile addition to the branding library. Kellogg Graduate School of Management, Northwestern University 'Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.' -Patrick M. Through stellar company profiles and keen insights, this book will show them how.' -Philip Kotler, Professor of International Marketing, J.L. Romano, CEO, Romano Enterprises 'Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. ? Lee Ahora ? Descargar 22 Immutable Laws of Branding, The de Al Riesĭescripción - Críticas 'Indispensable to anyone seeking to build a business into a recognized brand.' -Philip J. Descargar 22 Immutable Laws of Branding, The de Al Ries Ebooks, PDF, ePub, 22 Immutable Laws of Branding, The Descarga gratuita